Moral Dilemma Between the Right Thing to Do and What is Good

Moral Dilemma Between the Right Thing to Do and What is Good Introduction The ethical dilemmas to be analyzed can best be resolved by striking a balance between what is the right thing to do and what is good. In these two cases, the right solutions will depend on the ability to merge a number of factors that affect the overall outcomes.Advertising We will write a custom essay sample on Moral Dilemma Between the Right Thing to Do and What is Good specifically for you for only $16.05 $11/page Learn More Case studies In the first case of the copywriter who finds out that disclaimer information has been removed from the advertisement, the action I would take would be to continue with the advertisement but have proof of the fact that the missing disclaimer information was removed by the marketing director. On the other hand, what I should do is to refuse to instate those changes and to take the matter to the chemical company through the marketing manager’s boss. These actions are quite different from one another bec ause the first alternative takes into consideration the consequences of the action rather than the means needed to achieve them (Shockley-Zalabak Pamela, 2009). In this regard, choosing to counteract the actions of the marketing director could cause a loss of the account. It is likely that my firm may be more interesting in retaining business rather than meeting some ethical obligations. Therefore, in order to avoid losing my job, I would let the copy proceed and then find a way of protecting myself if the issue created negative consequences to the public. This would cause the least harm to the said parties. On the other hand, the other alternative of refusing to pass the copies and confronting the marketing director’s boss should be the right thing to do. In this ethical dilemma the copywriter is confronted with the challenge of choosing between doing the right thing and doing the good one. Most teleologists and human beings tend to focus on the results i.e. on the good rat her than the right. However, the highest standard of morality will usually result when a person has decided to engage in a rightful act that produces good consequences. When this is not possible, then one must forgo the good consequences in order to do the right thing. If the disclaimer information causes the public substantial problems in their health then the consequences would be dire. Even if the public health issue may not crop up in this case, it would in the future and hence lead to diminished business by the chemical company as well as poor health; the consequences of doing nothing about the issues are clearly more than they are for doing something about them. Conversely, going silent on the issue is likely to lead to loss of business and maybe even the job of the copywriter. The immediacy and surety of these consequences is what truly necessitated the first option. However, morally right actions sometimes need to sacrifice short term interests of long term ones hence the se cond option (Shockley-Zalabak Pamela, 2009).Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More If I was the consultant who was a specialist in the training programs I would not comply with the president’s requirements. I would inform him of my concerns about the secrecy of his request and the unethical nature of this demand. This course of action is also what one should do. The risks and damages that lie in accepting that conditionality are too high compared to the benefits of not doing so. The president has stated that the matter should be confidential and that if personnel knew then they would object. This admission by the president is a sign that the President is not immune from accountability and that his actions should also be agreeable to other parties. The consultant will therefore have the support of other parties and his chances of keeping the job are quite high even after choos ing to oppose the President’s directives. Furthermore, the training business would suffer less if the consultant concentrated on actual training rather than giving reports on the most talented people in the programs to the president. The realistic nature of these consequences therefore makes rejection of the President’s request a plausible option. On the other hand, the ethical reasons involved in this scenario also favor the same course of action. First, if other companies come to realize that the consultant business participates in shortcuts during recruitment then this would tarnish the image of the business. The consultant has a duty to his company which means that he must engage in actions that would heighten the well being of his organization rather than tarnish its image. He needs to look at the greater good and let go of momentary satisfaction which would be to maintain business with the building products manufacturer. The long term benefits of this business ea sily outweigh the complications the short term business that is being brought by this building products manufacturer. As stated earlier, the best moral actions are those ones that follow the right means and lead to the best consequences (Shockley-Zalabak Pamela, 2009.). In this case, the manner in which the contract clause is to be executed signifies some of the problems that can emanate from it. The president wanted the clause to be secret and the reports to be submitted secretly. It shows that he was aware of the wrongs of these actions hence his reason for avoiding personnel in his company. He was trying to use a shortcut to recruitment instead of performing his role in the right manner as is the case with other people in his industry or in his situation. Even the manner in which he introduced the issue is testimony to how wrong that contract was. He only talked about the secret report and did not write it in the contract. He also mentioned it after talking about the mutually be neficial relationship so the latter seemed like a bribe.Advertising We will write a custom essay sample on Moral Dilemma Between the Right Thing to Do and What is Good specifically for you for only $16.05 $11/page Learn More Conclusion Sometimes the end does not justify the means when these would clash with another then the duty of the agent is to do what is right rather than to focus on the consequences as was the case of the consultant and the copywriter. Reference Shockley-Zalabak, Pamela S. (2009.). Fundamentals of organizational communication knowledge, sensitivity, skills, values (7th ed.). Boston: Pearson Education. ISBN: 0536694621

Low Book Sales 11 Methods to Give Your Book a Boost Sell More

Low Book Sales 11 Methods to Give Your Book a Boost Sell More Low Book Sales: 11 Methods to Give Your Book a Boost Sell More You wrote a book for a few reasons†¦To fulfill a need in your life and also likely to make some passive income.Both of which are great reasons to write a book but what if only one outcome is coming to fruition and in fact, you’re not making much- if anything- off the hard work you put into your book?It can be really frustrating but we can help. After all, that’s part of what we do here at Self-Publishing School.Low Book SalesMany self-published authors who are doing this on their own may see an encouraging spike in sales early on in their publishing journey.After their launch, however, they check their stats, only to be let down by the low book sales they see. What happened to this vision of an author who actually made a living from their books?While it’s challenging, making a full-time income from your books is possible. You just have to have the right system in place. Our very own coach here at Self-Publishing School, Lise Cartwright, has been able to grow her passive income to over $4,000 per month in sales.And we want to teach you how to do the same.Nobody likes low book sales. If you did, you’d never publish a book in the first place but instead, just hoard your books for yourself to read.But it’s not always just about the money, either. More book sales means that more people are reading your book and changing their lives as a result.Since sharing your book’s deep purpose is linked to book sales, it’s only reasonable to want to learn how to sell more books.Plus, we all like to be paid fairly for the work we put into our books, right?NOTE: We cover everything in this blog post and much more about how to build a platform and maintain consistent book sales in our Sell More Books Program. Learn more about it hereHow to Sell More BooksSo you did it. You went through the arduous process of self-publishing and now you’re left with more questions than when you started.Since your focus was on actually pub lishing your book, you may have overlooked the very important step of making sure it actually sells.Here at Self-Publishing School, we know what it takes to self-publish and maintain your book sales.Just take a look at this student’s results with our methods. Jed Jurchenko committed, and made it happen, so much so that he’s now one of our very own coaches, so he can teach new students how to implement these techniques in the same way he did.Here’s how you can get rid of your low book sales and actually sell more books. #1 Realize the marketing doesn’t stop once you hit â€Å"publish†The best thing for you to do is realize that just because you’ve published, it doesn’t mean the work is done.In order to maintain steady, continuous book sales, you have to set up a foundation in which you can grow from. This often means marketing regularly in order to keep your book in the limelight.For example, the more you market your book, the more vi sitors you’ll get on your book’s page.Why is this important?Because the Amazon algorithm uses other user’s information to make sure your book pops up in the â€Å"Customers who bought this item also bought†¦Ã¢â‚¬  section, as seen in the example below.The more people visit your book’s page, the more information Amazon gathers about those users, and this helps your book land in that spot, which increases sales.#2 Adjust your book description on AmazonThe description you put on Amazon is much like a short sales letter.Why should someone buy your book? What’s in it for them? If they’re going to be paying you money, they often want to ensure they’re getting their money’s worth.Is your Amazon book description written in a captivating way?This is an example of a strong, powerful book description that helps pull in thousands of dollars in sales per month.Here are a few HTLM tips to ensure your book description on Amazon is hel ping increase your book sales:br Create line breaksem Emphasize the enclosed text in italicsfont Determines the appearance of the text within these bracketsh1 to h6 Determines the size of the text (h1 is the largest)hr This creates a horizontal line used to divide sectionsli is used to create lists (it stands for list item)ol creates a numbered liststrong created bolded textu underlines enclosed textIf you need more help, we have an entire blog post all about this topic, you can read right here.#3 Get more reviewsReviews are so important for book sales. Not only do they help readers discover if the book is a good fit for them, but Amazon relies on book reviews heavily in order to determine where to rank your book.The way the algorithm works is to reward authors who are getting consistent, high rating reviews. Meaning, if your book got 50 4 or 5 star reviews during launch and nothing since, it might fall in the rankings compared to a book that has fewer reviews, but had received the m on a consistent basis.The reason for this is because Amazon wants to promote books that are consistently getting sales and are pleasing the people actually buying them.So it’s your job to get out there and increase your reviews!Here are a few ways you can work to get more reviews (and we have a whole blog post about this here if you want to head over and read that):Add a section about reviewing the book within your bookHost giveaways with a review as one of the criteria to enterRemind people to write a review if they reach out about your bookIn order to increase your book sales, getting more reviews is essential. Don’t underestimate the power of a book review.#4 Create adsIf you’re willing to invest in your book, creating ads on Amazon and even BookBubs is a great way to increase your sales.Make sure you’re not putting more in than what you’re making. In order to ensure you’re using the ads to the best of your abilities, check out this po st about how to create unique Amazon ads to help your book stand out against the rest.#5 Host a relaunchA great way to help your book gain momentum again is to host a relaunch. This could be just a fun event where you get another launch team together to promote your book, or you could also put out a hardcover copy and host a launch for it.As of right now, Amazon does not allow printing of hardcover books, but you can use other sources like IngramSpark for your hardcover.This will bring new attention to your book and when you have more than one version (paperback, hardback, and kindle), you’re seen as more of an authority, which can skyrocket your sales.#6 Reassess your keywords on AmazonAuthors need to start treating Amazon like a search engine, because that’s what it is. But in its case, you’re searching for products and not just information, like you do in Google.Without hitting the right keywords, you can lose out on sales that should rightfully be yours, s imply because your book isnt’ showing up when someone looks for its contents.Take this, for example.If you search for the term â€Å"be happier† in the â€Å"books† category on Amazon, a number of results pop up.We go into even more details of this in our VIP Self-Publishing course, which you can check out right here.#7 Assess your categoriesThe categories you place your book in can make or break your chances of becoming an Amazon bestselling author!Do not make light of this.When you put in your information on Amazon, you’re able to select which categories your book belongs in. These are what’s shown in the example image below.We have a blog post covering this topic in much more detail than you can read right here, but we’ll give you the basics for getting approved for more categories:Use Amazon Keyword Selection. Place your categories in strategic places.Contact Amazon. These category placements are what will attract the right readers and help you become a bestseller remember that!#8 Upgrade your author bioYou want to make sure that people searching Amazon for the types of books you write can find you easily. And sometimes, that means optimizing your Amazon Author bio so others can do so.Take this example of Joanna Penn’s author bio.As you can see, she has a few keywords right away in her biography, which can help those searching for authors who cover the same material she does.Not only that, but she also posts â€Å"author updates† to keep her bio fresh. This shows others that she’s active, which can motivate them to purchase from her, since they know she’s frequently available.#9 Get book endorsementsBook endorsements are one of the best ways you can place yourself as more of an authority in your field. When others see that your book has an endorsement by someone they deem as highly credible, it can prompt them to purchase from you.The reason for this is because they already trust the person who is endorsing you.Since they may not have heard of you before, they might feel less inclined to purchase from you.But having a book endorsement from someone they trust will help calm their qualms so they purchase.Take this example of a book endorsement by one of our students, Cloris Kylie, and her book Beyond Influencer Marketing.#10 Land interviewsInterviews are a powerful way to get your name out and show people just how much you know about the topic you’ve discussed.Whether this is an in-person interview, like one of our youngest students, Emma Sumner as she discusses her book, The Fairies of Waterfall Island: The Search for the Missing Crystal, or an interview on a podcast, you can only benefit from allowing others to ask you questions about your book. Because you’re leveraging someone else’s audience, you can increase your book sales from those who may not have been able to find you or your book through other means.#11 Be consistentOverall, the best thing you can do for you and your low book sales is to be consistent with your methods of marketing.As scary as the term â€Å"marketing† can be, there are many ways you can up your exposure in order to increase your book sales.Our most successful students are those who put in the work and remain consistent in their efforts to sell more books.What’s to do NextAre you ready to increase your low book sales and turn your passion into consistent passive income?Were ready for you!